How to open a marriage agency from scratch. Business from scratch: marriage agency

Have you ever wondered whether it is possible to make money off of someone else's happiness? It is possible, and one of these ways is a marriage agency.

How to open a marriage agency? Is it profitable? This branch of business is very attractive for beginning entrepreneurs, because the money turnover in the market for this service sector is about 60 billion rubles a year, why don’t you get some of this money in your pocket?!

Is it difficult to open a marriage agency?

Entry into such a business, oddly enough, is not at all expensive. At first, you will need a computer and the Internet, a printer, a scanner, and office space, which can be your own apartment located on the ground floor of the house.

It is very important to create a cozy atmosphere in your office, because people trust you with their feelings, dreams and hopes.

The entire environment should encourage clients to talk about personal, even intimate topics, and at the same time create a feeling of reliability and confidentiality.

It is advisable to place beautiful photos of happy couples on the walls, where they will leave words of gratitude for you. The more positive feedback you receive from clients, the more evidence of your fruitful work there will be, and the higher your reputation will become. And clients won’t have to wait long. In this case, it is useful to keep a book of reviews, thanks and suggestions for clients.

When opening a marriage agency, determine what type of organization your organization will be. You can open an international class marriage agency, you can make acquaintances between Russian girls and men from one specific country, or you can deal with family happiness exclusively for citizens of our country.

It is also customary to divide marriage agencies according to sources of income. Paid agencies are those in which both parties pay: both men and women. Free ones are those agencies where only men pay, and women’s profiles are registered completely free of charge. Each type of financing has its own advantages and disadvantages, but today the most popular are those agencies that charge money only to representatives of the stronger sex.

The operating system of such an agency is quite simple. you make contacts with Western agencies, subscribe to their marriage catalogs, create brides' accounts in English with a little descriptive information and photos, then wait for proposals from men.

At the moment, the only secret to the survival of such a business in Russia is a huge database of potential brides. If you want to strengthen the agency’s rating and establish yourself as a VIP-level agency, then you will have to carefully select brides. In this case, do not hesitate to refuse hopeless ladies, or at least honestly announce their chances, so as not to feed them with promises. Give preference to girls who harmoniously combine good appearance, intelligence, education, etc.

If you actively collect data about potential Russian brides, then your business will go uphill very quickly. If the acquaintance takes place and is followed by a continuation, the groom, as expected, transfers half of the intended amount to the account of your agency. An important conclusion follows from this: the more promising brides you have, the greater the chance of “getting” a generous groom.

Another way to make money from marriages is a joint project with Western agencies, the purpose of which is to introduce foreign grooms to Russian brides. A Western agency organizes a trip for 10-50 potential suitors to Russia. Your task is to rent a suitable room for the party and invite 150-200 potential brides. In such a relaxed atmosphere, men will be able to meet the ladies and make their choice. On average, such a tour for a foreigner costs a couple of thousand dollars. The Western agency bears all the expenses for organizing this party; in addition, it transfers a certain amount to the account of the Russian agency for “providing brides.”

There are also pitfalls to this activity. Many current brides are simply looking for sponsors from whom they can “pump” money. On the contrary, some grooms want to “buy” the bride from the agency as a living commodity. And here we need extreme caution.

If you want to connect single people and make money from it, then the only question arises - how to open a marriage agency from scratch? We’ll tell you where to start in this case and how to organize this type of business in the safest and most correct way.

Increasingly, men and women are turning to services where they can find a life partner without wasting time. At the same time, he will be tested, reliable, have certain qualities and best suit the psychological parameters. It is quite convenient and does not require extra time. Therefore, a marriage agency is a profitable and successful investment.

Your business format

Experienced entrepreneurs note the promise of this idea. To start, it is enough to have a small capital and a minimum staff, and profitability never falls below 20%.

First you need to decide in what format you will work:

• only within your state;
• cooperate with foreign agencies and select grooms abroad;
• combine two options with each other.

In large cities the level of competition is quite high. But in addition to serious projects, there are also various scammers. To reach a respectable level, you will need to create a good reputation for yourself and carry out high-quality organizational work.

Also, think in advance who will pay for the services - both parties or only men. The most popular format for marriage agencies today is a combination of searching for partners within the state and outside it, as well as payment from only the man.

Nuances of work

The most promising thing for business is the opportunity to introduce women to foreigners. To do this you will need to do some preliminary work:

1. Conclude an agreement with marriage agencies in certain countries (Europe, Africa, America, Asia). In this case, you will cooperate with them and provide a database of brides, and you yourself will use a ready-made list of grooms, or vice versa.
2. Find suitable and proven clients for your part. To conclude such cooperation, it will be necessary to find at least 100 potential brides.
3. Prepare high-quality portfolios to show off your applicants at their best. At the same time, it would be useful to draw up competent questionnaires, conduct psychological tests and take beautiful photographs.

Where to start searching for those interested? Create a website on the Internet, place advertisements in the media and inform your friends about new opportunities. To attract more clients, offer additional services, for example, foreign language courses, psychological consultations, training in communication rules, personal growth training, etc.

Download for free as an example.

Registration

To open a marriage agency you will need:

• application for the creation of a company or individual entrepreneur;
• a copy of the entrepreneur's passport;
• certificate issued by the tax service on registration;
• receipt of payment of license fees;
• constituent documents of the company and their copies;
• premises rental agreement or confirmation of ownership rights;
• conclusion from the sanitary-epidemiological station and fire inspection on the compliance of the cabinet with the standards.

To provide marriage services, you need special permission to carry out this type of work. When registering as an individual entrepreneur, it is enough to choose a simplified taxation system in order to contribute a certain percentage of income monthly (6% of total turnover or 15% of net profit).

Office

You can create your own marriage agency at home. This will significantly save start-up costs, but in this case it will be difficult to gain the trust of clients by meeting them only in different cafes. To give solidity and raise the reputation of the company, it is better to acquire a small office.

Try to find a building in the city center, with a separate entrance. Office sizes can be within 20 square meters. m. Pay special attention to the interior. Soft lighting, pleasant pastel colors, comfortable furniture, a relaxing, confidential atmosphere, the opportunity to talk in private - all this contributes to the maximum disclosure of a person and a pleasant impression of your activity.

Clients should be able to sit on sofas over a cup of coffee and review the profiles of potential grooms or brides in a relaxed atmosphere. It is advisable to organize a separate small room for conversations with a psychologist.

Each employee must have his own workplace. To do this, purchase tables and chairs and provide good lighting. It is very important these days to acquire equipment - a PC or laptop with Internet access. Copying and scanning equipment will help you easily collect the necessary documentation.

Pay special attention to the presence of a safe. In it you will store not only money, but also company documents, as well as all the personal files of your clients, so that their data remains confidential in any case.

Staff

It is very important who exactly will work with visitors. It is recommended to hire at least one psychologist who will write tests and be able to assess the compatibility of certain couples, advise on exciting topics and help overcome shyness if necessary.

To correspond with foreign partners, you need a philologist or a competent translator who will compose letters and help clients communicate with each other. In order to create a portfolio for each bride and groom, a professional photographer and makeup artist will be required. They do not have to be hired on a permanent basis; you can simply enter into an agreement to provide paid services as needed.

Both the owner of the company and a hired accountant can maintain financial statements and submit the required documentation to the tax service. To work with the Internet, create and promote a website, and organize video chats, you need an appropriate specialist. When providing additional services, you should also hire experienced employees for each individual area of ​​work.

Expenses

When opening your own agency from scratch, you will need to draw up a competent business plan and calculate all the expected costs. Here are the averages.

In addition to the starting capital, you need to pay various bills every month.

Income

In order to fully assess the return on investment of a business and understand whether it is profitable to engage in it, you should also calculate the expected profit from your activities. The exact numbers will depend on the set prices for services, as well as the number of clients.

And that's just the amount one person can pay. The total profit will be calculated based on the number of clients and their wishes. The profitability of such a business is estimated at 20-40%. You can achieve full payback in 8-9 months. But other factors will also influence this moment - a small city provides less opportunity to fill the database, and a large city will have too many competitors.

If you want to create a successful business and not go into the details of how to organize everything correctly, you can find foreign franchise offers. Such a project involves a ready-made program of action; you will only need to pay the entrance fee and pay monthly or annual contributions to the owner.

Security questions

It is also important to remember that this type of business is associated with certain risks. There are many clients, both men and women, who take advantage of the gullibility of others. This is why it is so important to verify each person entered into the database.

Experienced businessmen advise organizing your work as follows:

1. Maintain a clear document flow, where there are customer signatures, do not throw away checks and receipts.
2. Make photocopies of your passport details and store them in a safe place.
3. Maintain confidentiality.
4. Require personal completion of all questionnaires and forms manually.
5. Warn your clients about possible risks and scammers so that they are vigilant and careful.
6. Keep a list of unreliable people, and also exchange “black” lists with other colleagues both abroad and within our state.

Video: how to open a marriage agency, where to start?

Are you looking for an interesting and profitable business idea? Pay attention to marriage agencies. Unfortunately, not all citizens of our country have found their true love, their soulmate. However, many of them find it difficult to solve their problem on their own. There can be many reasons: lack of time, difficulties in communication, etc. The question is more relevant for older people who do not accept visiting nightclubs, parties, or casual acquaintances on the street. But for help in finding a future wife or husband, these people are ready to pay a good material reward. Therefore, a pressing question among many businessmen is: how to open a marriage agency.

What types of marriage agencies are there?

First of all, you should decide what kind of services you will offer to clients: searching for a suitable couple within our country or searching for rich foreign grooms for the fair half of our compatriots.

In the case of work only in our country, it is necessary to create databases of brides and grooms. At the same time, working in this format, you can create a huge range of services offered. After all, in addition to marriage, many people are looking for travel companions, partners for a pleasant time.

To find brides for foreigners, you need to create a database of girls. Make sure that your clients do not have a dark criminal past, be sure to check their documents. The questionnaire should indicate age, presence or absence of children, marital status, height, weight, education, etc. For an additional fee, you can help the girls with the services of a professional photographer.

After you have formed a decent database of single girls, you should proceed to the next step - searching for foreign partners. Foreign agencies often prefer to cooperate with several partners, so they rarely refuse newcomers with a decent database. When providing it, refrain from indicating any contacts.

Status and place

Now let's move on to organizational issues: where to start opening a marriage agency. As for the license, it is currently not required yet, so it will be enough to register as a private entrepreneur and pay taxes under the simplified taxation system.

Client selection

It doesn’t matter what kind of business you are in, the current market environment involves promoting goods and services for successful business. As you know, the engine of trade is advertising.

In order for you to invite clients to your agency, you need to interest them. Having an initial customer base, you can begin to launch an advertising campaign. Advertising may be placed in printed materials in appropriate sections. Remember that you should not advertise the company itself, but the best customers in your database. For example: “Martin, an Englishman, 40 years old, owner of a confectionery factory, is looking for a girl under 35 to start a family.”

Interested in such advertisements, clients will come to your office themselves.

Customer service

The ability to communicate with people is the main answer to the question: what is needed to open a marriage agency. Conversations with clients resemble conversations between psychologists and patients. Treat them with understanding and compassion, while trying to find out as many details as possible. At the same time, you should watch your facial expression and words.

Next, you should evaluate the clients' chances. As a rule, they are looking for attractive people without children or with one child without bad habits. Therefore, it is better to be honest with visitors and immediately tell them about the chances of success. It’s better to lose an unpromising visitor right away than to have trouble with him later.

If the visitor is promising, you should introduce her/him to the database of profiles, while trying not to display contact information. There should be a lot of profiles to arouse the interest of visitors.

After this, offer to fill out the form and introduce the visitor to your price list.

Internet

How to open a marriage agency on the Internet? It doesn’t matter whether you open a company offline or online, not a single agency today can do without its own website.

It is important to think about the design and not skimp on paying for the work of a web designer. Clients evaluate the site with their eyes. This is especially true for women. Websites must be original and load quickly.

Questionnaires should be posted on the website. Some take money from clients for this, others sell contacts to interested parties.

Conclusion

As you can see, opening a marriage agency is not difficult. The main thing is to organize the work correctly and create a decent database. Work from the heart and really help your clients, don’t just try to “make money” and your grateful clients will always recommend you to friends and acquaintances, and you will not lack visitors.

• Where to begin
• Business Features
• Basic expenses
• Selecting a room
• Search for colleagues
• Equipment
• How much can you earn
• Attracting clients

According to statistics, many people cannot find their love for many years. Some of them start looking for a couple on dating sites or turn to marriage agencies. Nowadays, such sites are very popular, but they also have big disadvantages - scammers. The dating club is a proven and safe option. Moreover, in such a club you can find your love not only in Russia, but also abroad. If you are confident that you can help people and connect lonely hearts, this business is just for you. How to open a marriage agency from scratch in 2019? In this article we will try to answer this question.

Where to begin

Before opening, you need to decide what kind of agency it will be. The first and easiest option is a domestic club. You work only with people who live in Russia. It is believed that such a business is not very profitable. The second option is foreign. You establish contacts with a foreign marriage agency and send them brides’ profiles. They, in turn, send profiles of grooms. The most popular option is mixed. You can introduce people both in Russia and abroad.

It will take you approximately 4-5 months to open an agency. Of these, business registration will take two months. During this time, you can find a suitable premises, purchase equipment, and make cosmetic repairs. It will take you about a month to find staff. The same amount is required to create a marriage agency website and for active advertising.

Business Features

In order to open a dating club and make money on it, you need to act step by step:

1. Decide on the material and legal form of the activity. Registration as an individual entrepreneur is expedient and less expensive.
2. If you decide to open a mixed marriage, you will need to establish connections with foreign marriage agencies.
3. The third step when starting a business is to create a website. On it you will register clients, search for a suitable match for them and advertise your services.
4. The fourth point is the creation of a database of potential brides and grooms. To do this, you need to fill out a form, write detailed information, attach passport details and photos.

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Basic expenses

Before opening a marriage agency, you need to clearly understand how much money it will require. To do this, we will consider in more detail what needs to be done to open a business.

Selecting a room

It is best to open a marriage agency in the city center. Of course, rent for premises will be higher than on the outskirts. But remember that you will be working with elite clients. They shouldn't have to feel inconvenienced to get to you. To start with, a room of 40-50 sq. you will have enough meters; it will consist of a reception area, an office for working with clients, a room for employees and a restroom. For rent you will pay from 20,000 rubles. In the future, you can expand the business and open a psychologist’s room, a photo studio, legal advice and courses for future brides and grooms.

It is better to make repairs in light colors. Bright walls can make you feel anxious. The interior should not be overloaded. You can post a couple of photos of happy and loving couples from a wedding photo shoot.

Search for colleagues

At the first stage, you should not hire many employees. To open a business you will need: a manager (salary - 25,000 rubles per month); secretary (salary - 18,000 per month); cleaning lady (10,000 per month). Initially, you can perform the functions of an accountant and manager yourself. Also keep in mind that the programmer will need to pay at least 50,000 rubles for creating a website. The work schedule can be from 10-00 to 18-00, closed on Sunday and Monday. You should enter into non-disclosure agreements with the people you hire.

Equipment

Equipment you will need to open a dating club:

• computers (3 computers costing 15,000 = 45,000 rubles);
• printer+scanner+copier (1 = 9,000);
• air conditioning (2 x 14,000 = 28,000);
• table (3 tables of 3,500 = 10,500);
• chairs (6 x 2,500 = 15,000);
• sofa in the reception room (1 = 18,000);
• plumbing (12,000 rubles).

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In total, to open an agency you will need approximately 260,500 rubles, excluding the costs of renovating the premises.

How much can you earn

Each marriage agency earns its own way. We will give you several options for earning money:

1. Payment for registration on a dating site.
2. Selling a database of potential brides or grooms.
3. Organization of personal meetings.
4. Payment for correspondence, translation of a letter, personal data of the client or additional photography.
5. Monthly or quarterly subscription system;
6. Translator services for brides who communicate with foreigners.

Each of these options has its pros and cons. Experts say that the payback period for opening a marriage agency is 1-1.5 years. On average, the annual turnover is 100,000 - 150,000 rubles.

Attracting clients

Let's tell you several ways to attract clients for your dating club:

Location. To open a successful marriage business, you need to open it in a good location. If you are in the center, it is very difficult not to notice you. Therefore, initially think carefully about where you want to open a club.

Sign and name. The sign should be bright and unusual, and the name should be memorable and sonorous, which will attract the attention of customers. By the way, we recommend reading our article: How to choose a good business name

In this article, we looked at how to open a marriage agency from scratch in 2019. We wish you good luck in your endeavors. We are confident that you will be able to help lonely people connect their hearts.

Also read:

• Ready-made business plan for a wedding salon with calculations
• How to open a recruitment agency from scratch
• Organization of children's parties as a business