My own mva.

This is a book about believing in yourself. Suddenly? And yet, the author’s main idea is the value of your personality, and not the “crust” in your case. You can graduate from any business school and remain on the bottom rung of the social ladder. Or you can follow in the footsteps of the author of the book.

Josh Kaufman is an outstanding manager who did not receive a classical business education. He deliberately chose an unconventional path, deciding not to take an MBA course, but to educate himself while simultaneously starting to work full-time at Procter & Gamble. However, a simple question - why do you need an MBA degree and with what resources can you get the same or superior education - haunted him.

Josh began blogging on the topic of self-education in business and soon, realizing the huge demand for this topic, left P&G to write his personal guide to key management concepts.

The result of his work is in front of you.

Josh Kaufman has written an alternative business textbook that will teach you:

• How business works.
• How people work.
• Finally, how the entire business system works as a whole.

At the same time, don’t expect that you:

• You will be inundated with information on management and business leadership.
• Learn all the intricacies of accounting.

This "textbook" is designed to ensure that you quickly learn the most important fundamentals of business practices and begin to successfully apply them "in the field."

And then - what difference does it make what is written on the diploma!

Who is this book for?

For those who have decided to open their own business, but have complexes about the lack of a “cool” diploma.

For aspiring entrepreneurs who want to learn more about the mechanisms of running a business.

For successful businessmen who do not want to stop there, because they know: the whole point is in development.

Why we decided to publish this book

Many of us don't have an MBA. Even Russian. But this did not stop us from starting to do something that is fun and profitable. We dare to assume that many of our readers can say the same about themselves.

D. Kaufman's book will give you confidence at the stage of starting your business. It will help you anticipate and avoid various pitfalls and traps in advance, significantly shortening your path to success.

Book feature

A textbook that captivates and teaches. No, you did not understand: really teaches.

From the author

If you are a private entrepreneur, a designer, or even a student who wants to master the basics of effective entrepreneurship, this book is for you. No matter who you are or what you are trying to do, you will get acquainted with a new way of looking at business and from now on you will not waste time fighting unnecessary fears, but devote it to doing business.

You can think of this book as a kind of “filter.” Instead of absorbing everything that is written and said about the business - which is a ton of information - it can help you extract only the most important things so you can focus on what you personally need most.

My own MBA. Self-education 100% Josh Kaufman

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Title: Your own MBA. Self-education 100%

About the book “Your own MBA. 100% Self-Education” Josh Kaufman

How to start your own business? Today thousands of people are asking this question. Working in companies you can gain experience, knowledge, skills, but at the same time the salary may not be at all pleasing. Another thing is your own business, where you are in charge and work for your income.

The book “Your own MBA. Self-education 100%” by Josh Kaufman is not a textbook with a lot of theory that has not changed for decades. Moreover, the author will not give you a single idea on how to start a successful business. But there is one “but”.

The author himself found the necessary information and applied it in practice. This many years of work has borne fruit, because today he is a successful specialist. In his book “Your Own MBA. Self-education 100%” he talks about how to engage in self-education, what literature to read. The main advantage of the book is that there is no water in it, there is only useful and necessary information.

Today, opinions on self-education are clearly divided into “definitely for” and “strongly against.” Some people believe that self-education is a waste of time, that you cannot learn everything yourself, you need to gain experience from knowledgeable people. Others, on the contrary, believe that this type of training is the best, because we learn only what is interesting and necessary to us, without clogging our heads with unnecessary or outdated facts. In addition, it is easier to apply knowledge in practice.

The book “Your own MBA. Self-education 100%” is unusual in that it not only helps you decide to open your own business, but also forces you to develop yourself. You will not only become a good manager, but also change your entire life.

Josh Kafman, as mentioned above, does not give specific recommendations or advice on how to open your own business and make it successful, but at the same time, reading the book “Your Own MBA. Self-education 100%,” ideas will appear in your head. All you need to do is organize them and put them to work.

Self-education today is like a second education, only without a diploma. Of course, if this does not apply to medicine. If you have the desire, you can learn anything and become a real professional in this matter. This is what he tries to explain in his book “Your Own MBA. Self-educated 100%” Josh Kaufman.

The book is read in one breath and leaves behind a lot of food for thought. Even if you don’t want to start your own business, the book “Your Own MBA. Self-education 100% will teach you a lot and help you get the necessary motivation you need to realize your plans. We recommend the book to everyone who likes to develop and strive for more.

On our website about books you can download the site for free without registration or read online the book “Your own MBA. Self-education 100%” by Josh Kaufman in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and real pleasure from reading. You can buy the full version from our partner. Also, here you will find the latest news from the literary world, learn the biography of your favorite authors. For beginning writers, there is a separate section with useful tips and tricks, interesting articles, thanks to which you yourself can try your hand at literary crafts.

Quotes from the book “Your own MBA. 100% Self-Education” Josh Kaufman

Do what people need.<…>There is nothing more valuable than finding a way to satisfy a hitherto unmet need. If you can give people something they needed but couldn't get, that will be a bonanza for you.

I can't give you a 100% recipe for success. But I can tell you with absolute certainty when you will fail: when you spend all your time trying to please everyone.

The methods are a car and a small cart, but there are very few principles. It is easy for someone who has mastered the principles to choose one method or another. But those who are looking for a method without paying attention to the principles will have a hard time.

The market is the most important thing. It doesn't matter what stellar team of professionals you assemble or what amazing product you develop. If you don't have a market, you're nobody.

No people are perfect, and therefore mistakes are inevitable. Don't be upset! There are new projects ahead of you; The main thing is not to cling to a bad experience in the hope of compensating for your expenses.

For a first-time buyer to make a purchase from you, he must have fairly high expectations. But after making a purchase, satisfaction will remain only if the result from using the product turns out to be higher than expectations. If the result turns out to be lower than expected, then the quality rating will also decrease, regardless of the objective state of your product.

The iron law of the market is merciless and cruel: if you don’t find enough consumers who want to buy what you offer, your chances of building a strong business are negligible.

After analyzing them, I identified additional requirements. You cannot produce and offer services without first finding out what the consumer wants (studying market conditions). And to attract a buyer, you first need him to pay attention to you, and then become interested (marketing). Before paying money, people must make sure that you can be trusted and will fulfill all the terms of the transaction (delivery of goods and related transactions). Customer satisfaction depends on how well the salesperson exceeds his expectations (customer service). Sufficient profit presupposes the ability to earn more than you spend (financial management).

A transaction is an exchange of value between two or more parties. If I have something you need, and you have something I need, then by agreeing to the exchange, we will both win.

Current page: 1 (book has 36 pages total) [available reading passage: 8 pages]

Josh Kaufman

My own MBA. Self-education 100%

Published with permission from Portfolio, a division of Penguine Group Inc., and Andrew Nurnberg Literary Agency

© Worldly Wisdom Ventures LLC, 2010

© Translation into Russian, publication in Russian, design. Mann, Ivanov and Ferber LLC, 2012

This book is well complemented by:

My first business

James Caan

Startup management

Katherine Kathleen and Jayna Matthews

We're going into a break

Cameron Herold

Vocation

Ken Robinson

From the publication's partner

My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word “business”. Their education consisted of two stages: primary school (the ability to read and write) and then the school of life.

Business game

Conditions:

At the age of 20, my grandparents got married. It's 1924.

"Citizen", devastation. There is no food in the villages. There are private farms where something grows, and even that can be taken away. There are almost no livestock (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is an immediate NO. Firstly, there is nowhere (seven people on the benches), and secondly, there is nothing to eat.

Task:

Survive. Build a farm. Give birth to children.

Now imagine yourself (you can use films) in this environment. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is only under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, the Pyaterochka and Stroymaterialy stores, transport, or work in the city. There are civil clashes all around.

The only advantage is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.

Very briefly, schematically, I outline my grandmother’s detailed story of how everything turned out for them. The point of my presentation is to voice the old-fashioned solution to this business problem.

So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to build a frame, attach rafters, etc.)

3. Then the stove, under the guidance of a local stove maker. ( Grandfather learned to make stoves.)

4. Next – winter in your home. Grandfather gets a job on the outskirts of the city as a mechanic at a railway depot. ( He begins to read books and study the locomotive on his own. Takes courses and becomes an assistant driver.) Little money appears.

5. Then there was a fire in the village. The house is burning down.

7. Grandfather is building a second house on his own (log house, stove, etc.). Relatives, who were built later, invite the grandfather as construction consultant.

8. Then, at the new house, a barn with three zones appears sequentially:

– 1st zone – workbench, tools, sharpener, lathe, drilling machine, etc., that is, according to Marx – first we create the production of means of production;

– 2nd zone – energy block: a place for the preparation and storage of firewood and coal;

– 3rd zone – summer storage of products. This cellar is a deep hole that is filled with ice in winter and serves as a refrigerator for food all summer.

9. And finally, having a strong base, he begins to develop the economy. It was an endless chain of consistent, leisurely actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening.) Boat. ( Learned to build a boat.) Networks. ( I learned to knit.) Fishing. Subsidiary farm. Etc.

Grandfather constantly studied the intended direction. I started implementing it by continuing to study a new business, learning from experience and reading books. Soon he became a driver and then an instructor at the depot technical staff training school. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.

The common thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always involved in new projects and developments. This gave new knowledge, expanded horizons, introduced more and more people and created more and more “mental models” (a concept from this book), as close as possible to the “truth of life.”

And I remembered all this in connection with reading Josh Kaufman’s wonderful book “Your Own MBA.” Suddenly, in my head, this “village” block of information, which was stored in my brain under the index “interesting historical information,” “resonated” with what I heard and felt in Kaufman’s book.

This clear, very vital and wise book about business turned my consciousness to the origins, to the key point. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a tree stump for a two-room one with a view of a swamp, but because they could die of hunger or be killed by the elements. Therefore, there was no need to think for a long time, and it was possible to study only “on the job.”

Nothing has changed in modern life. Statistics show that success in the modern world is achieved by purposeful people who show obsession, courage, and imagination. These people begin to act immediately, learning and adjusting their actions on the fly, applying knowledge gained from various sources, according to the situation, creatively, without turning off common sense.

Successful people do not build a business like a computer game, with the feeling that if suddenly “the game is over,” you can go to the kitchen to drink coffee and think about “what else to stir up.” Successful people drive real tanks. And to drive a real tank, you first need to know only four buttons: how to start, how to drive, how to turn and how to stop. And then - years of persistent independent training, analysis, work with masters of “tank” art and medals for cities that were actually taken, but sometimes “you don’t understand how.”

These are the thoughts that come from reading, I repeat once again, the very clear and practical book “Your Own MBA.”

My sincere wishes for creative unfading to the author of the book, low bow to the team of the Mann, Ivanov and Ferber publishing house, which brought this useful information to the minds of Russian readers, and to all colleagues, present and future. Self-confidence, optimism and faith in self-education!

Sincerely,Yuri Prostakov,CEO of I Can Teach,founder and director of the company "Yuri Prostakov Studio"www.i-can-teach.ruwww.i-love-english.ru

Dedicated to millions of entrepreneurs around the world who, to the best of their ability and ability, make life better

Another business textbook? As if not enough of them were written without you.

Customs officer at Kennedy International Airport after I answered a question about what I do

Life is hard. Especially if you're a fool.

John Wayne, star of classic American westerns

Since you are holding this book in your hands, I would venture to guess that you are either about to start your own business or want to get a promotion. And most likely, you still haven’t started taking action because the following reasons are holding you back:

1. Business “angst”(German) Angst- fear). The belief that you don't understand anything about business and therefore won't be able to start your own company or take on more responsibility in your current position. It is better to leave everything as it is than to overcome the fear of the unknown.

2. Fear of being incompetent. The idea that business is a complex thing and should be handled by professionals. Unless you have an MBA or a degree from a prestigious business school, who are you to say, “I know what to do.”

3. “Impostor Syndrome.” Fear that you will not cope with new tasks and everyone will understand that you are just a deceiver. But no one likes them, right?

Dont be upset. Everyone experiences similar, unfounded fears, and you can quickly get rid of them. To do this, you just need to learn a few simple rules that will change your ideas about how business works.

If you are a self-employed entrepreneur, designer, student, programmer, or just a professional who wants to master the basics of entrepreneurship, this book is for you. No matter who you are or what you do, once you get acquainted with a new way of looking at business, you will no longer waste time fighting your own fears, but devote it to business.

You don't have to know everything

The methods are a car and a small cart, but there are very few principles. It is easy for someone who has mastered the principles to choose one method or another. But those who are looking for a method without paying attention to the principles will have a hard time.

Ralph Emerson, poet and essayist

There is an important rule in learning any new subject: you don't need to know everything; you just need to understand a few fundamental principles of the field. Once you master them, the process of accumulating knowledge will be much easier, and learning will become more successful.

“Your own MBA” – This is a set of fundamental principles for the functioning of any business, with the help of which you can accomplish your tasks. Once you master them, you will be able to solve the most complex problems and achieve the most elusive goals with amazing ease.

Over the past five years, I have read a huge number of books about economics and business, interviewed hundreds of professionals, worked for a corporation from the list Fortune 50, repeatedly opened his own business and collected information about various enterprises - from tiny ones, where everything is done by one person, to multinational ones with a huge staff and billions of dollars in profit. All this time I processed the collected information and as a result formulated several main principles, which are set out in this book. Understanding these fundamentals will give you trouble-free decision-making tools. If you are willing to take the time and effort to learn these principles, you will learn:

- How in fact business is running;

– how to open your own business;

– how to make an existing business work more efficiently;

– how to use business skills to achieve personal goals.

You can think of this book as a kind of filter. Instead of absorbing everything that is written and said about business, with its help you can extract from seas information only the most important and focus on what will personally influence what is happening.

No experience needed

People tend to overestimate the complexity of business. We are not building rockets - we have chosen one of the simplest professions in the world.

Jack Welch, former CEO of General Electric Corporation

Even if you are a complete beginner, don't worry. Unlike most business guides, this book does not require any special knowledge or experience. I don't think I'll be read exclusively by CEOs of large companies who make millions of dollars worth of decisions every day. (But even if they do, this book will still be very useful to them.)

If you have business experience, take the word of my MBA clients around the world: in this book you will find information that is much more valuable and useful than anything they teach in business schools.

We'll look at 256 simple concepts that will help you learn completely new business thinking. After reading the book, you will have a much more correct and clear idea of ​​what business is and how to run it successfully.

Questions, not answers

Education is not the answer. Education teaches you to find answers to all questions yourself.

Bill Ellen, sociologist, educator

The authors of most business textbooks try to give answers: suggest a method or solution to a problem. This book is different. She won't give you answers - she will teach you how to place correctly questions. Knowing the most important principles any business is the first step to making the right business decisions. The more you learn about what questions need to be asked in a particular case, the faster you will find answers to them and understand what is needed to develop your business.

Mental Models, Not Methods

The boundaries of my language are the boundaries of my world.

Ludwig Wittgenstein, philosopher

In order to acquire new skills in the field of business, it is not at all necessary to strive to learn everything - it is enough to master the basics. I name the key concepts of business science mental models. Together they form a solid system that you can rely on when making decisions.

Mental models are concepts that reflect your understanding of “how things work.” Imagine you are driving a car. Here you press the pedal to the right. If your car slows down after that, you'll be surprised, right? Because, as everyone knows, the gas pedal is on the right. This “known” is a mental model—an idea of ​​how things work in the real world.

Your brain automatically forms mental models by noticing certain principles in what you do every day. However, often the models formed in this way turn out to be not entirely accurate, because the experience of one person is, of course, limited. Education is a way to refine your mental models by absorbing the knowledge and experiences that other people accumulate throughout your life.

For example, many believe that “starting your own business is a very risky step,” “to open your own business, you need to draw up a detailed business plan and borrow a lot of money,” and “business is about connections, not knowledge.” Each of these phrases is a mental model, but none of them is absolutely true. Adjusting your mental models will help you be more clear about what you're doing right and what you're doing wrong, and as a result, the decisions you make will be more accurate.

After studying the mental models proposed in this book, many of my clients have realized that their ideas about what is business and how does it work, are not entirely true - if they had known this earlier, they would not have had to make such efforts at the beginning of the journey and waste precious time on unnecessary fears and worries.

Your own MBA

I am convinced that self-education is true education.

Isaac Asimov, science fiction writer, biochemist

I am often asked if I have an MBA degree. “No,” I answer, “although I went to business school.”

As a student at the University of Cincinnati, I took part in the Karl Lindner Honors-PLUS program, which was essentially an undergraduate MBA course. The program was funded by a substantial grant, so I had a great opportunity to experience much of what business schools teach without going into debt.

A year later, through the university’s work-study program, I received a position as a manager at Procter & Gamble, one of the 50 most successful companies, according to the magazine. Fortune. In 2005, when I was graduating from university, I was offered the position of deputy head of the brand management department in a division dealing with household chemicals - this post was usually filled by holders of MBA diplomas from leading educational institutions.

By the beginning of the last semester, I was much more concerned about the future than actually studying. Of course, the new job required deep knowledge of business, and all my colleagues probably sported diplomas from the best business schools. For a while, I also thought about getting a special education, but then I decided that there was no point in spending a lot of money on a “core” that, in fact, was needed only in order to get a position that was offered to me anyway; besides, I would have had enough work even without a bunch of assignments that I would have to do during part-time study.

As I wondered what to do, I remembered the advice of Andy Walter, the first Procter & Gamble executive to whom I had to report: “If you put in as much time and effort as an MBA would take you to get a good job, and consolidation of skills, the result will be the same.” (Andy didn’t have an MBA, just an electrical engineering degree. Walter is now a world-class IT executive overseeing several of Procter & Gamble’s largest international projects.)

Eventually, I abandoned the idea of ​​business school—but not the business education—and hit the books to complete my “personal” MBA course.

A short, self-paced business crash course

Many self-taught people can easily outshine doctors of science, masters and bachelors from the best universities.

Ludwig von Mises, Austrian economist, author of Human Action

I have always loved books, but before I decided to study business science on my own, I read mostly fiction. My childhood and early youth were spent in New London, a small town in Ohio, the inhabitants of which are engaged mainly in agriculture and produce some for their own needs. My mother works in a children's library, my father taught physics to high school students, and then became the director of an elementary school. So reading played a big role in my life, but business didn’t play any role.

At the time I got my first real job, I knew almost nothing about what a business was and how it operated - except, perhaps, that it was the same kind of work that people go to to get paid. I had only a vague idea that companies like Procter & Gamble existed until I applied for employment and stepped into the corporate world.

Working at P&G is a good education in itself. For the first three years, I had to make decisions that involved creating new products, managing the manufacturing process, allocating millions of dollars in marketing expenses, and overseeing distribution of products through major retailers like Walmart, Target, Kroger, and Costco.

As Deputy Head of Brand Management, I managed teams of 30-40 employees, as well as contractors and intermediary organizations, all of whom had competing projects, agendas and varying degrees of urgency. The stakes were high, and, accordingly, considerable pressure was put on me. Even now, I am amazed at the thousands of man-hours, millions of dollars, and extraordinarily complex processes required to create an ordinary bottle of dishwashing detergent that you can buy in any supermarket. Everything from bottle shape to fragrances is optimized, including the text on cardboard boxes for delivery to stores.

However, at the time I was thinking about more than just my job at P&G. The decision to educate myself instead of studying for an MBA program from a side project, so to speak, grew into a slight insanity. Every day I spent hours reading and comprehending business literature, piece by piece accumulating precious knowledge about the laws by which the business world lives.

That summer, after receiving my diploma, I did not go on vacation. Instead, I spent my days in the business book racks at the local bookstore, soaking up as much as I could handle. By September 2005, when I officially started working full-time at Procter & Gamble, I had read hundreds of books on all the subjects taught in business schools and those not taught there: psychology, physics, and theory. systems So on my first day at the company, I was ready to discuss business strategy with the best business school graduates.

As it turned out, self-education served me well - I became a valuable employee, did really useful work and received high marks from inspectors. However, over time, I realized three important things.

1. In large companies, everything happens slowly. And the best idea can die in its infancy only because its implementation requires the approval of too many.

2. An obsession with career growth interferes with quality work. I wanted to put my best effort into doing the real thing and doing the best job I could, rather than running around and applying for a promotion. But intrigue and the struggle for a place in the sun are an integral part of every working day in a large corporation.

3. The feeling of dissatisfaction leads to complete exhaustion of strength. I thought the daily work would be fun, but instead I felt like I was being run through a gauntlet. Soon this affected my health, and I began to quarrel with my loved ones. The longer I stayed in a corporation, the more I wanted to break out of this world and work for myself, become a private entrepreneur.

You can download “Your Own MBA” for free in fb2, epub, pdf - a book by Josh Kaufman on Book Search using the link below.

Without having a minimum amount of knowledge in the field of marketing and the understanding of the specifics of creating a business, it is impossible to become an outstanding businessman and leader of a large enterprise. But studying at prestigious universities does not guarantee the creation of your own successful company. Why does this happen and where to look for the truth? How to create a business without a diploma and with one? Josh Kaufman will answer these and many other questions in his book “Your Own MBA.”

What is the book “Your Own MBA” about?

All newcomers to business are faced with many questions that not everyone can find answers to on their own. How to start building your own business? Where is the best place to get information? How to cope with various crisis situations? Some questions cannot be answered at the student desk, and even after receiving the legendary MBA degree, not everyone manages to lead huge corporations.

On our website you can download for free “Your own MBA. Self-education 100%" for iPad, iPhone, Android and Kindle - without registration and SMS

In the book “Your Own MBA,” Josh Kaufman will make you look differently at studying at universities, business schools, and colleges on the one hand, and at self-education on the other. According to the author, only a person’s desire and desire to develop can turn an ordinary employee into a real leader who will dashingly manage the company and his subordinates. The author does not express the idea that higher education is useless. On the contrary, Mr. Kaufman tries to explain that this is not the only true way to achieve success and having a diploma does not indicate the presence of the necessary knowledge.

What does this book teach you: “Your own MBA. Self-education 100%”?

Josh Kaufman, in his book “Your Own MBA,” shares all his experience and knowledge that will help you understand the basics of business and marketing in the shortest possible time.

Guided by Mr. Kaufman's manual, you:

• Gain knowledge about the world of commerce and understand how it works;
• Learn to manage your subordinates, setting them up to perform tasks productively;
• You will understand how to act in crisis situations and how to solve business problems.

The book does not contain boring theory and unclear terms. It contains only valuable and useful information, effective strategies and sensible advice.

Who is the book “Your Own MBA” for?

The book “Your Own MBA” is suitable for newcomers to the business scene, as well as experienced entrepreneurs. If you have encountered difficulties while starting your own business, if you intend to make your company successful, if you are interested in the commercial world and its architectonics, then Josh Kaufman's practical guide is definitely for you.

Josh Kaufman

Your own MBA

Self-education 100%

Dedicated to millions of entrepreneurs around the world who, to the best of their ability and ability, make life better

From the publication's partner

My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word “business”. Their education consisted of two stages: primary school (the ability to read and write) and then the school of life.

Business game

Conditions:

At the age of 20, my grandparents got married. It's 1924. "Citizen", devastation. There is no food in the villages. There are private farms where something grows, and even that can be taken away. There are almost no livestock (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is an immediate NO. Firstly, there is nowhere (seven people on the benches), and secondly, there is nothing to eat.

Task:

Survive. Build a farm. Give birth to children.

Now imagine yourself (you can use films) in this environment. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is only under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, the Pyaterochka and Stroymaterialy stores, transport, or work in the city. There are civil clashes all around.

The only advantage is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.

Very briefly, schematically, I outline my grandmother’s detailed story of how everything turned out for them. The point of my presentation is to voice the old-fashioned solution to this business problem.

So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a frame, attach rafters, etc.)

3. Then the stove, under the guidance of a local stove maker. (Grandfather learned to make stoves.)

4. Next - winter in your home. Grandfather gets a job on the outskirts of the city as a mechanic at a railway depot. ( He begins to read books and study the locomotive on his own. Takes courses and becomes an assistant driver.) Little money appears.

5. Then there was a fire in the village. The house is burning down.

7. Grandfather is building a second house on his own (log house, stove, etc.). Relatives, who were built later, invite the grandfather as construction consultant.

8. Then, at the new house, a barn with three zones appears sequentially:

1st zone - workbench, tools, sharpener, lathe, drilling machine, etc., that is, according to Marx, we first create the production of means of production;

2nd zone - energy block: a place for the preparation and storage of firewood and coal;

Zone 3 - summer food storage. This cellar is a deep hole that is filled with ice in winter and serves as a refrigerator for food all summer.

9. And finally, having a strong base, he begins to develop the economy. It was an endless chain of consistent, leisurely actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening) Boat. ( Learned to build a boat) Networks. (Learned to knit.) Fishing. Subsidiary farm. Etc.

Grandfather constantly studied the intended direction. I started implementing it by continuing to study a new business, learning from experience and reading books. Soon he became a driver and then an instructor at the depot technical staff training school. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.

The common thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always involved in new projects and developments. This gave new knowledge, expanded horizons, introduced more and more people and created more and more “mental models” (a concept from this book), as close as possible to the “truth of life.”

And I remembered all this in connection with reading Josh Kaufman’s wonderful book “Your Own MBA.” Suddenly, in my head, this “village” block of information, which was stored in my brain under the index “interesting historical information,” “resonated” with what I heard and felt in Kaufman’s book.

This clear, very vital and wise book about business turned my consciousness to the origins, to the key point. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a tree stump for a two-room one with a view of a swamp, but because they could die of hunger or be killed by the elements. Therefore, there was no need to think for a long time, and it was possible to study only “on the job.”