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Our world is made up of relationships and connections between people. They are everywhere - in everyday life, in business, at work, in school. We are looking for friends, girlfriends, business partners, people who share our views and interests. The whole world is a large system of social ties, among which one can single out one special - personal relationships. We all want family warmth, love, understanding and support. Of course, folk wisdom says that everything we want, we first need to find in ourselves and learn how to give. But it is one thing to know and understand, and another thing to actually do. Not everyone can independently understand themselves, and find their soul mate, who will go through life in step, and support in the most difficult moments. Many boys and girls, men and women, turn to marriage agencies in the hope that they will help solve all the difficulties of their personal lives.
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So, how to make money on someone else's happiness? Quite simply - you need to open a marriage agency. Strange as it may seem, but with the advent of the Internet and the development of social networks, this business has just begun to gain momentum. It would seem that marriage agencies have sunk into oblivion, because everyone can find an interlocutor to their liking on forums, dating sites and social networks.
Experts working in this field have calculated that the approximate turnover of the global marriage agency market is more than two billion dollars a year. So why not take a bite out of such a tasty pie?
In this article, we will talk with you about how to open a marriage agency, what to pay attention to first of all, what subtleties and nuances of the business you need to know even before you start investing your efforts, time and money.
The key to success is a good database
The main secret of a successful marriage agency is a good, high-quality and up-to-date database. As a rule, there will be only two categories in the database - brides and grooms. It is precisely with the compilation of such a base that you need to start, because without it things will not work.
How to find potential brides? Here you can use several methods:
- "Grandfather" method. The simplest, and most bearded method is to search for brides through local newspapers. You give a standard ad, they say, a wealthy man, without bad habits, with good manners, is looking for a nice girl for communication and dating. Specify the number of your agency, leave your email address, and other contact details. Then you will be contacted by single ladies, whose contacts should be entered into the database.
- Search through social networks. You can advertise on social networks by selecting the audience you need - girls over 30, not married.
- Search through dating sites. On such sites, the girls themselves leave all the information about themselves. They even post personal photos and videos. You just have to transfer the data to your database.
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80% of clients of marriage agencies are girls and women who want to find a wealthy and intelligent life partner. Therefore, you need to approach the search for men for your database with special attention. You can also explore dating sites, you can include your unmarried friends and acquaintances in the database. An excellent option would be to search for our people who live abroad. Leave information about your agency on various forums such as "Russian America", "Russian Germany", "Russians in Canada", etc.
How do marriage agencies make money?
If you were going to open a marriage agency, then you probably wondered - what do they earn on?
- If the marriage agency has a high reputation and is in demand, then, as a rule, a fee is charged for getting into its database. Such a fee can range from 300 to 3000 rubles. Also, do not forget that marriage agencies receive the main income from the sale of information about brides, therefore, they are often recorded in the database for free.
- Not infrequently, a fee is charged for photographs of a candidate you like. But do not think that you can sell photos from social networks, because this is not what a potential bride or groom pays for. Self-respecting marriage agencies make high-quality photo shoots for men and women, because good photos are the key to a successful business and an unshakable reputation.
- Many marriage agencies set a fee for unlimited use of the directory of potential brides and grooms. By paying from 500 rubles, you will get the opportunity to receive database updates for a whole month, as well as see all those who are already on the lists.
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Marriage agencies are an intermediary between a man and a woman. Often they take on other functions for which they also get paid: delivering flowers, organizing meetings and romantic evenings, buying gifts, etc.
Foreign guests are offered services of translators, visas. Some agencies can even arrange a meeting at the airport, check into a hotel, show the city and all its attractions. Naturally, there is a fee for everything.
The excellent reputation of the marriage agency should be above all
In order for your business to work for a long time and successfully, you must have a good and impeccable reputation. A young marriage agency needs to declare itself loudly, effectively, so that everyone speaks and knows that a new company has appeared that can unite the hearts of thousands of people.
But first you need to do some analysis. Study the activities of competitors, look at dating sites, analyze what, how and how is done. An important point is to form the pricing policy of your marriage agency, which should be on a par with other companies providing this kind of service. Do not underestimate the price too much, because it may not play in your favor. Why is that? Well, everything is simple - low price is associated with low quality. And if a young company that does not have a reputation also takes a penny price for its work, then reasonable suspicions may arise regarding cooperation with it.
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What other factors affect the reputation of a marriage agency:
- Nice and attractive site. We live in the era of information technology development, and every self-respecting marriage agency that wants to develop and reach new heights must have a good and attractive website. Do not spare money for a unique design, make your Internet "face" recognizable, beautiful, interesting. Be sure to include contact information about the agency, the history of creation and development, customer reviews, as well as “love stories” and stories of successful connection of hearts on the site. Think about what would interest you if you went to the site of a marriage agency. Imagine yourself as a client, and make everything on the site as convenient and comfortable as possible.
- The office is another factor that creates the image and reputation. If you are renting some 10 square meters in a remote area of the city, then do not be surprised why people do not come to cooperate with you and do not consider it necessary to provide photos and personal information. If possible, rent a room in a good business or shopping center. Arrange everything in bright and pleasant colors, make sure that a potential client becomes disposed towards you only after seeing the office of a marriage agency.
Advertising and promotion of a marriage agency
Without good and high-quality advertising, it will be very difficult to bring your business to the proper level. Therefore, at the initial stage of development of a marriage agency, one should spare no expense on advertising. What can be done, and what will bring the maximum effect?
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First of all, advertise in local newspapers and magazines. Make an "explosive" serve. You must be recognized, you must be talked about, you must be willing to cooperate. Also, do not forget about the possibilities of online advertising. Various social networks will help you find exactly your target audience, and direct the main flow of advertising to them.
Alternatively, you can create your own small monthly (catalog, magazine, small gloss), where you will talk about various stories of connecting hearts, about your success, about events in the world related to marriage agencies. Such activity will require significant investments, but it will be a huge plus for your image and reputation.
That, perhaps, is all that we wanted to tell. Opening a marriage agency is not so difficult if you know the basics of this business. It is very important to treat this business not only as a way to make money, but as an opportunity to give joy to people, to connect hearts.
Is your calling to help two halves reunite? Then figure out how to open a marriage agency. And the detailed instructions in the article will help you.
The position of matchmaker has long existed in Russia.
Lively ladies who arranged someone else's personal life for money managed to make good money on this.
Today, matchmakers with all their folklore paraphernalia do not count, because they have been replaced by modern dating clubs.
If you believe that your calling is to help two halves reunite, then figure out how to open a marriage agency.
This business does not require huge investments or special licenses, but it can bring a good monthly profit to its owner.
Types of marriage agencies that you can open
This business is quite diverse, so if you are not sure which dating club you want to open, take a look at the most promising options:
Patriotic.
You work within your own country and arrange the privacy of your compatriots.
It is easy to work this way (no need to study foreign legislation and deal with different mentalities), but not very profitable.
Foreign.
For example, you choose a foreign dating club for cooperation, in which there are many suitors, and provide them with profiles of potential brides. You can first find an agency for cooperation via the Internet, and only then open your own.
Mixed.
That is, you work with different clients: both those who want to find a domestic husband/wife and those who are looking for an overseas prince/princess.
This is the most financially profitable option that experts recommend opening.
How to open a marriage agency: calendar plan
This business does not need a long preparatory period.
You don’t need to get a special license to conduct business, you don’t have to get serious technical equipment for the premises of a dating club either.
If everything goes well, and you show due diligence, you will be able to open an agency in 4-5 months after the idea was born:
| Stage | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Registration | ||||||
| Search for premises, repair, purchase of equipment | ||||||
| Recruitment | ||||||
| Site creation | ||||||
| Advertising company | ||||||
| Opening |
How to open a marriage agency: advertising
Interesting fact:
The level of education of people affects the age at which they marry. In states with higher numbers of college-educated adults, couples marry later. The opposite trend is observed in countries with a low level of education of the population.
You can inform the maximum number of clients about your marriage agency:
- Posting ads around the city.
- Having created a good website, which will not only serve to post profiles of your customers, but will also become an information platform.
- By posting ads on sites that are thematically suitable for you, including foreign ones.
- By buying advertising time on a local website and TV.
- By ordering several advertising texts in the local press.
It is better to use the method of hidden advertising, for example, to tell a beautiful story about how two hearts were reunited with your help. - By printing colorful booklets and distributing them to your potential clients.
- Using social networks that will help to form a client base not only among locals, but also among foreigners.
Remember that you cannot open a marriage agency without ordering a bright sign so that you can be easily found.
Take care of a beautiful name, because, as you name your business, this will be its swimming.
How to open a marriage agency: the main stages
One of the main advantages that this business provides is the ease of starting a startup from scratch.
The registration procedure will not take you too much time, and the rest of the steps (search for premises, recruitment, website creation) will not be too time-consuming.
Registration
For now, it is enough for you to register as an individual entrepreneur and pay tax under the UTII system.
For some time now, government offices have been discussing the issue that the marriage business should be licensed, but so far things have not gone further than talk, so take the chance to open a dating club as an individual entrepreneur and without a license.
Marriage agency space
A dating club is an organization that should be located as close to the center as possible, which increases your rental costs.
But opening a business on the outskirts will not bring the desired results, as it will be too difficult for potential customers to find you.
A marriage agency does not require huge areas, 40-50 square meters are enough. meters in order to place on them: a reception room, your office, an office for staff and a bathroom.
When your business is firmly on its feet, you can think about expanding to open a photo studio, a legal consultation, a psychological help office, some courses for future brides/grooms, etc. on the basis of your marriage agency.
You should take care of the interior so that your customers feel as comfortable as possible in the office.
Do not overload the walls with decorations, photos of happy couples, including those in wedding dresses, are enough to create the necessary mood.
It is better to give up bright flashy colors that cause a feeling of anxiety.
Do not spare money for a professional designer - he will do everything in the best possible way.
Furnishings and equipment of the marriage agency
The amount of furniture and technical equipment directly depends on how big a marriage agency you want to open.If your dating club occupies an office of no more than 50 sq. meters and no more than 4 people work for you, including you, you should buy:
| Item of expenses | Quantity | Cost (in rubles) | Amount (in rubles) |
|---|---|---|---|
| Total: | 200 000 rub. | ||
Computers or laptops  | 4 | 20 000 | 80 000 |
Printer+scanner+copier  | 1 | 10 000 | 10 000 |
| Air conditioner | 2 | 15 000 | 30 000 |
| tables | 4 | 3 000 | 12 000 |
| Chairs and office chairs | 8 | 2 000 | 16 000 |
| Reception sofa | 1 | 20 000 | 20 000 |
Plumbing for the bathroom  | 10 000 | 10 000 | |
| Other | 22 000 | 22 000 |
marriage agency staff
At first, while you are still not sure how well your business will go, you do not need to hire too many employees.Enough: secretary, manager, programmer and cleaner.
You yourself will be able to perform the functions of a manager and an accountant in your own dating club.
In a month, you will have to spend about 70,000 rubles on staff salaries:
| Qty | Salary (in rubles) | Total (in rubles) | |
|---|---|---|---|
| Total: | 70 000 rub. | ||
| Manager | 1 | 20 000 | 20 000 |
| Secretary | 1 | 15 000 | 15 000 |
| Programmer* | 1 | 25 000 | 25 000 |
| Cleaning woman | 1 | 10 000 | 10 000 |
*Reject the idea of hiring a part-time or part-time programmer, even if you really want to save on his expensive services. A programmer should be in the office every day in order to control the work of the site, add new profiles, service your computers, etc. Get ready for the fact that any programmer will require a separate payment for creating a website, which is included in our business plan under the heading “Additional costs”.
A marriage agency does not have to work seven days a week.
You can quite set a schedule like this: open the door of your club from 10.00-19.00, while giving employees one or two days off a week.
Saturday, for example, can be made part-time.
How much does it cost to open a marriage agency?
Dating clubs are the type of business that does not require huge capital investments to launch a startup.
It is enough to have several hundred thousand rubles to open a marriage agency.
The main items of expenditure look like this:
As you can see, the amount is not so big and quite affordable even for entrepreneurs with average incomes.
In addition to the capital investment required to open a marriage agency, get ready for the fact that every month you will be expected to spend on:
You can reduce your monthly expenses if you have a room in which you can open a marriage agency.
In this case, you do not have to spend money on rent, only on utilities.
How to make money as an owner of a marriage agency
According to the type of earnings, all marriage agencies are divided into three types:
All clients, regardless of gender, pay money for their photo to be posted on your site, for organized meetings of potential brides and grooms, etc.
Decide for yourself how you will charge for this. You can take a one-time payment, or you can develop an all-inclusive subscription system for a month, quarter, year, etc.
If, for example, you organize a gentlemen's club, then you charge only men, while ladies get the opportunity to post their photos on your site absolutely free.
This type of marriage agency has one major drawback: you need to find brides (or suitors if you're running a ladies' club) that your clients will like, which is no easy task.
Mixed.
For example, the main source of your income is foreign men who dream of a Russian wife.
It is from them that you take money for the phone or e-mail, for organizing a meeting, and so on.
Potential brides get the opportunity to post their photos absolutely free, but they have to pay if they want you to organize a professional photo shoot for them or help with the translation of a letter from a foreign groom.
about the work of a marriage agency in Russia:
How much can the owner of a marriage agency earn?
No one can tell you the exact amount, because many factors affect your earnings: the type of your agency, the number of paid services in the price list, but most importantly, the client base that you will form.
For example, you organized a gentlemen's club, that is, the main source of income is domestic and foreign suitors.
The system of cooperation with them is the sale of subscriptions for a quarter, six months and a year, which cost 4,000, 7,000, 12,000 rubles.
Your client base is 60 potential suitors. 15 of them purchased quarterly subscriptions, paying 60,000.
25 - semi-annual, making you richer by 175,000, the remaining 20 - annual, and your income amounted to another 240,000 rubles.
As you can see, with 60 clients, you can earn 475,000 rubles only for the sale of subscriptions.
That is, you not only pay off capital investments, but also get 75,000 on top.
But there are also ways to earn extra money:
- Interpreter services if the bride does not know the foreign language spoken by the future groom, for example, 300 rubles for the translation of 1 letter.
- Organization of a meeting of a foreign groom and a Russian bride in Russia: transfer, settlement, control, etc.
- You, as the owner of a marriage agency, can receive your% from lawyers, owners of apartments and restaurants, if you are looking for clients for them, etc.
How quickly you build a customer base that will help you earn good money every month is up to you.
Experts say that the payback period of marriage agencies is 1–1.5 years, and promoted dating clubs can earn (minus mandatory expenses) from 25,000 to 80,000 rubles per month.
These are quite decent amounts, which are enough for you to become interested in the question " How to open a marriage agency?».
If you still decide to open such a club, be sure to take into account the prices for rent and so on in your region.
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In modern life with its frantic pace, it is becoming increasingly difficult for both men and women to find their soul mate, their life partner. And so many of them try to find their happiness on the Internet. This, of course, interested and scammers.
Therefore, in order to protect yourself, it is best to contact special agencies. A marriage agency as a business attracts romantic people who want to make money on someone else's happiness.
Open a marriage agency and give people happiness
Profitability assessment
Having decided to open a profitable business, the first step is to draw up a business plan for a marriage agency. Thus, you will be able to calculate at least approximately the necessary expenses, control all stages of opening an agency, and determine the type of its activity. It is necessary to assess how high the demand for this service is in your city, how many similar establishments there are in order to calculate the competitiveness of the future agency.
There are agencies that specialize in finding brides and grooms from other countries, and agencies that work directly on the territory of Russia. Another point is payment for services. Either all clients are charged, or only grooms. Both types have advantages, but an international agency with payment from potential suitors is still popular. To open a business in Russia, the main thing is to create a large database of brides.
A VIP-level agency must have appropriate clients. Not only appearance matters, but also intelligence, higher education and other qualities. Then the prices for services will be much higher. Here you will need to learn how to refuse those clients whose chances are hopeless.
Business registration
To register your agency, you need to collect documents. What do you need to do? Obtain permission to provide such services. Issue a certificate of registration. Register with the tax authority as an individual entrepreneur. The following documents will be needed:
- your application;
- a copy of your passport;
- evidence that you are registered with the tax office;
- receipt of payment of the license fee;
- founding documents;
- lease agreement or documents confirming own ownership of the office space;
- a certificate from the sanitary and epidemiological station that your premises correspond to your activities;
- conclude an agreement with the fire inspectorate.
Premises and staff
Of course, for the first time you can use it as an office and your own apartment. But the best choice would be a decent room in the central part of the city. to have a separate entrance. Pay special attention to the interior of the office. Your business assumes a cosiness and comfort, with soft sofas and armchairs. Do not forget that the bride can bring her friends with her. This means that there should be enough space for everyone.
Cozy and comfortable office
We also need office furniture. Cases and racks for documents. Office equipment and the Internet. Be sure to have a safe. The data of your clients should be stored only in it, so that there is no information leakage.
You, as the owner of the business, will manage the office, establish contacts with dating services in other countries. But for meetings and conversations with brides, you will need a psychologist. Not all women, unfortunately, have a great chance of finding a groom. And here the services of a psychologist are indispensable in order to honestly discuss all the details with her, so that in the future there will be no complaints against your agency.
It happens that girls turn to the agency with the hope of finding a man to extort money. Only a psychologist can determine the true intentions of clients.
No agency exists without its own website. To create and administer it, you will need a system administrator. When meeting, the first thing that draws attention to appearance. Therefore, in your state, even if part-time, there should be a photographer and makeup artist. You can provide their services if the future bride does not have suitable photographs. Of course, you will need an interpreter.
You will need the services of a photographer and makeup artist
marriage agency income
For high profitability, you must have the lowest costs plus stable profits. What services can you earn? Here are approximate calculations of the cost of services of existing agencies:
- You can register on the site only for a fee - about 20 dollars.
- Set a price for correspondence and video calls. Such services are inexpensive. You can set a price for one letter and one minute of video communication one to three dollars.
- The photo gallery on the site is viewed by everyone. But there is a paid service for viewing special photos that the bride uploads separately. These may be photographs of erotic content.
- Clients can redeem contacts of brides for a fee. Average fee for one candidate ten to fifteen dollars.
- VIP access service. To get data on all clients, the groom will need to pay within hundred dollars.
- Together with a foreign agency, you can organize a tour for grooms. A group of suitors is sent to Russia, from ten to fifty candidates. You will need to find a meeting room. It could be a restaurant or a nightclub. Invite all your clients, at least 100-200 people. In a relaxed atmosphere, they get to know each other, find their halves. The costs of such events are borne by foreign partners. And your agency can earn additional income up to three thousand dollars.
- You can offer additional paid services - sending presents, organizing photo shoots and others.
- For foreign guests, you will need the services of translators, and this is a separate rate.
- Conclude agreements on permanent cooperation with a jewelry store, flower shop, realtors of rented housing. And your agency will be able to offer its clients new services.
- Promote your site, and then a certain profit will also come from advertising.
Read also: How to open a branch of an insurance company in your city
Advertising and customer acquisition
It is not difficult to create a marriage agency from scratch, but in addition to financial investments, you will need constant work, perseverance and desire. Without advertising, you will not be able to attract people. And advertising costs should be built into your business plan. The location of your office in the central part of the city is already a good advertising move. It will be difficult not to notice him. Especially if you come up with a bright sign and a catchy name.
Opening costs
- monthly office rent 12 thousand rubles;
- office renovation and purchase of furniture and equipment – 100-140 thousand rubles;
- phone and internet charges within one thousand rubles;
- stationery monthly - 10 thousand rubles;
- pay for employees - about 40 thousand rubles;
- advertising expenses. If you do it yourself, the costs will be small. If you need to use the services of specialists from 60 thousand rubles.
Total costs may vary from two hundred to two hundred and sixty thousand rubles.
How to open a dating club or a marriage agency, we hope you understand. And at first glance it seems that the business is profitable and profitable. But there are risks in this type of activity. And all because of the large number of scammers in the marriage business. And therefore, throughout your activities, you need to constantly maintain your reputation. You will need to learn to distinguish real brides and grooms from those who like to lure money and hunters for "live" goods.
Choosing a life partner is an important step that should be approached responsibly. Many modern women and men are looking for their happiness on the Internet on dating sites and social networks. Such a popular way of dating could not fail to interest scammers, so you should be very careful not to fall into their cleverly placed networks.
To protect yourself and find a really suitable applicant for the role of a spouse who meets all the parameters and requirements, you can use the services of marriage agencies. It is about this idea of earnings that we will talk in our today's publication. How to open a marriage agency? How much does it cost and what is the profitability of this type of business?
marriage agency business plan
Before proceeding with the implementation of this, it is necessary to draw up a detailed business plan with calculations. What is it for? The fact is that with the help of a business plan, you can not only control the phased process of implementing an idea, but also appropriately distribute the available money. As a result, the payback of the project will come in the shortest possible time, which is important.
Stages of a marriage agency business plan:
- Evaluation of the profitability of a business idea. At the initial stage, you need to properly analyze your future project, assess the demand for the service, competition in the chosen field of activity, and also determine the amount of financial investments;
- Business registration. At this stage, you have to collect and execute the entire package of necessary documents for opening a marriage agency;
- Search and rental of premises. It is necessary to evaluate all options, their advantages and disadvantages and make the right choice;
- Acquisition of the necessary equipment for productive work;
- Search for employees and execution of employment contracts with them;
- Advertising campaign to attract customers;
- Calculation of profit and payback period of the project.
Do not neglect such an important point as drawing up a detailed business plan. Believe me, even experienced entrepreneurs start implementing an idea immediately after drawing up a detailed business plan.
Scheme: statistics of marriage agencies
How to open a marriage agency from scratch?
Novice entrepreneurs are always interested in the question of how much it costs. Therefore, we cannot ignore such an important point.
It is rather difficult to name the exact amount needed to open a marriage agency. After all, it directly depends on the cost of renting a place, buying equipment, paying employees, etc.
Where to get the necessary amount of money?
Finding money to implement your own project is quite difficult, but there are several options that will certainly suit you.
- Credit. One of the easiest ways to get money is to apply for a bank loan. But this is a rather risky step, so before you decide, you need to carefully consider everything, weigh the pros and cons.
- Search for an investor. One of the most successful ways to get the necessary amount of money to invest in a business. But this option is quite difficult to implement, because finding the right person who will be interested in your idea is not so easy.
What do you need to open a marriage agency?
- Business registration. First of all, it is required to determine the substantive form of activity. In this case, the most appropriate and least costly option is to register as an individual entrepreneur;
- Establish cooperation with foreign marriage agencies that will provide you with a database of their clients, potential brides and grooms;
- Create a dating site where you will advertise your services, register your clients and look for a suitable match for them;
- Create a database of potential brides and grooms. It is necessary to carefully fill out each questionnaire, write detailed information about the candidate and attach his successful photos.
Premises for rent
It is desirable to locate the dating service office in the central part of the city. If the property does not have suitable premises, then it should be rented. Naturally, renting a place in the center is not cheap, but believe me, all costs will pay off very quickly if you correctly approach the implementation of the idea.
The premises need a good renovation, I do not advise you to save on this if you are going to serve elite clients. It is very important that visitors feel comfortable. Therefore, the interior, furniture, office equipment, everything should be located in its place and harmoniously combined with each other.
To create comfortable working conditions, you will need to purchase comfortable furniture. It is best for visitors to offer to sit on soft sofas, and for employees to equip their workplace with everything necessary. Of the equipment, you will need modern computers, a scanner, a copier, a printer. In addition, it is required to install a safe in the office, where important documents will be stored. It is also required to install security programs on the computer so that only employees have access to the database with personal information about customers.
Search for employees to work in a marriage agency
It is very responsible to take the recruitment of personnel for work in a dating agency. Candidates for the position must meet certain requirements: a pleasant, but not vulgar appearance, education (preferably a psychologist), experience in similar organizations, attentiveness, the ability to communicate and listen to people. In general, your employees must be impeccable so that every client is satisfied with their work and the quality of the services of your agency. Believe me, reputation is very important, it is quite difficult to earn good reviews, but you can lose trust in one moment.
It is necessary to conclude employment contracts with people hired, in which a condition should be prescribed on non-disclosure of personal data about clients.
In addition to consultants on the selection of brides and grooms, it is necessary to hire a photographer as well. His task is to photograph potential candidates in order to be able to attach a portfolio with the most successful photographs to the questionnaire.
Profit from dating agency
Your income will be the envy of many specific moments. It should be understood that each marriage agency earns differently.Dating agency?
- You can charge a fee for registering on a dating site;
- Set a certain amount for your services. Some agencies take payment only from suitors, others, from all potential clients;
- The marriage agency also receives money from the sale of a database of brides or grooms;
- Another way to earn money is to organize personal meetings between the candidates you like;
- In addition, the agency is paid a certain amount for the opportunity to correspond, provide the address and other personal data of the client, the ability to view additional photos, etc.
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How to attract clients?
Advertising
- Good location. The agency, which is located in the city center, is very difficult not to notice. Therefore, pay attention to this important point;
- Title and sign. A bright sign and a sonorous, memorable name will certainly attract the attention of customers;
- Advertising in the media and on television. If finances allow, then you can advertise your organization in popular magazines that women love to read, as well as on television and radio.
- Internet advertising. A dating site must be promoted on the Internet by all available means. Also, do not forget about social networks, be sure to create your own group there.
If you want to connect single people and make money on it, then the only question arises - how to open a marriage agency from scratch? We will tell you where to start in this case and how to organize this type of business in the safest and most correct way.
Increasingly, men and women are turning to such services where they can find a life partner without wasting time. At the same time, he will be tested, reliable, have certain qualities and be as suitable as possible in terms of psychological parameters. It is quite convenient and does not require extra time. Therefore, a marriage agency is a profitable and successful investment.
Format of your business
Experienced entrepreneurs note the promise of this idea. To start, it is enough to have a small capital and a minimum staff, and profitability never falls below 20%.
First you need to decide in what format you will work:
- only within your state;
- cooperate with foreign agencies and select suitors abroad;
- combine the two options.
In large cities, the level of competition is quite high. But in addition to serious projects, there are various scammers. To reach a solid level, you will need to create a good reputation for yourself and do quality organizational work.
Also, consider in advance who will pay for the services - both parties or only men. The most popular format for the work of marriage agencies today is the combination of the search for partners within the state and beyond, as well as payment from only the man.
The nuances of work
The most promising for business is the opportunity to introduce women to foreigners. To do this, you need to carry out preliminary work:
- Conclude an agreement with marriage agencies in certain countries (Europe, Africa, America, Asia). In this case, you will cooperate with them and provide a database of brides, while you yourself use a ready-made list of grooms, or vice versa.
- Find suitable and proven clients for your part. To conclude such cooperation, it will be necessary to find at least 100 potential brides.
- Prepare high-quality portfolios to showcase your applicants at their best. At the same time, it would be useful to draw up competent questionnaires, conduct psychological tests and take beautiful photographs.
Where to start looking for applicants? Create a website on the Internet, advertise in the media and inform your friends about new opportunities. To attract more clients, offer additional services, for example, foreign language courses, psychological consultations, teaching the rules of communication, conducting personal growth trainings, etc.
Download for free as an example.
Registration
To open a marriage agency you will need:
- application for the establishment of a company or individual entrepreneur;
- a copy of the entrepreneur's passport;
- certificate issued by the tax service on registration;
- receipt of payment of license fees;
- constituent documents of the company and their copies;
- a lease agreement for premises or proof of ownership;
- conclusion from the sanitary and epidemiological station and the fire inspection on the compliance of the cabinet with the standards.
In order to provide marriage services, you need a special permit to carry out this type of work. When applying for an IP, it is enough to choose a simplified taxation system in order to pay a certain percentage of income monthly (6% of the total turnover or 15% of net profit).
Office
You can create your own marriage agency at home. This will significantly save start-up costs, but in this case it will be difficult to gain the trust of customers by meeting with them only in different cafes. To give solidity and raise the reputation of the company, it is better to acquire a small office.
Try to find a building in the city center with a separate entrance. The size of the office can be within 20 square meters. m. Pay special attention to the interior. Soft lighting, pleasant pastel colors, comfortable furniture, relaxing confidential atmosphere, the opportunity to talk in private - all this contributes to the disclosure of a person and a pleasant impression of your activities.
Clients should be able to sit on sofas with a cup of coffee and review the profiles of potential brides or grooms in a relaxed atmosphere. For conversations with a psychologist, it is desirable to organize a separate small room.
Each employee should have their own workplace. To do this, they purchase tables and chairs, conduct good lighting. It is very important these days to acquire equipment - a PC or laptop with Internet access. Copying and scanning equipment will help to easily collect the necessary documentation.
Pay special attention to the presence of a safe. In it, you will store not only money, but also company documents, as well as all the personal files of your clients, so that their data remains confidential in any case.
Staff
It is very important who exactly will work with visitors. It is recommended to hire at least one psychologist who will compile tests and be able to assess the compatibility of certain couples, advise on exciting topics and help overcome shyness if necessary.
For correspondence with foreign partners, you need a philologist or a competent translator who will compose letters and help clients communicate with each other. In order to create a portfolio for each bride and groom, a professional photographer and makeup artist will be required. They do not have to be hired on a permanent basis, you can simply conclude an agreement on the provision of paid services if necessary.
Both the owner of the company and a hired accountant can keep financial statements and submit the required documentation to the tax service. To work with the Internet, create and promote a site, organize video chats, you need an appropriate specialist. When providing additional services, you should also hire experienced employees for each individual area of \u200b\u200bwork.
Expenses
When opening your agency from scratch, you will need to draw up a competent business plan and calculate all the estimated costs. Here are the averages.
In addition to the initial capital, it is required to pay various bills every month.
Income
In order to fully assess the payback of a business and understand whether it is profitable to engage in it, you should also calculate the expected profit from your activities. The exact figures will depend on the established prices for services, as well as the number of customers.
|
What are you paid for | Cost, in rubles | |
| 1 | Registration in the database and on the site | 6 000 |
| 2 | Providing complete information about brides and grooms | 300 000 |
| 3 | Organization of tours, trips and meetings | 60 000 |
| 4 | Sending letters | 200 |
| 5 | Video chat | 200 |
| 6 | Contact details of the selected person | 900 |
| Total: | 367 300 | |
And that's just the amount one person can pay. The total profit will be calculated from the number of customers and their wishes. The profitability of such a business is estimated at 20-40%. You can reach full payback in 8-9 months. But other factors will still influence this moment - a small city provides fewer opportunities to fill the database, and there will be too many competitors in a large city.
If you want to create a successful business and not go into the details of how to organize everything correctly, you can find foreign franchise offers. Such a project involves a ready-made program of action, you will only need to pay an entrance fee and pay monthly or annual deductions to the owner.
Security questions
It must be remembered that this type of business is associated with certain risks. There are many clients, both men and women, who enjoy the gullibility of others. Therefore, it is so important to check every person entered into the database.
Experienced businessmen are advised to organize their work as follows:
- Keep a clear document flow, where there are murals of clients, do not throw away checks and receipts.
- Make photocopies of your passport data and keep them in a safe place.
- Respect confidentiality.
- Require personal completion of all questionnaires and forms manually.
- Warn your customers about possible risks and scams so they are vigilant and careful.
- Keep a list of unreliable persons, and also exchange "black" lists with other colleagues both abroad and within our state.
Video: how to open a marriage agency, where to start?
